Announcing The Runner’s Guide

Imagine that you’ve arrived in Abel Township, one of the last remnants of humanity in a zombie-infested world. You’ve journeyed for days and weeks to get there, constantly on guard, but now you’ve finally got a chance to rest and recuperate before you begin your duties as a Runner.

But how do the Abel Township Runners operate? Which supplies are you meant to collect? What tactics do the Runners use to evade zombies? And does anyone know how the apocalypse came about?

That’s a lot of questions – and now you have the answers, in The Runner’s Guide.

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What’s in it?

The Runner’s Guide is a 75-page book packed full of details, stories, newspaper clippings, and background about the world of Zombies, Run!

We’ve got newspaper articles from the beginning of the outbreak, a field guide for new runners, medical notes from Doctor Myers on ZN1, field signs used by runners:

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There’s also a list of all the Abel Township Runners, an introduction to Rofflenet (the post-apocalypse internet), A Spotter’s Guide to Zoms, and much more!

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Behind the Scenes

The Runner’s Guide also looks at the making of Zombies, Run! with exclusive development sketches, sound direction notes, and best of all, the full script of Mission 1 with commentary from writer Naomi Alderman and the developers at Six to Start.

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Multi-Touch iBook

Now, you might be thinking, “Those screenshots look awfully like they were taken on an iPad.” And you’d be right, because we’ve also made the book into a multi-touch iBook, with embedded presentations, slideshows, audio from Mission 1 to accompany the script, and even an interactive Runner’s Test!

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So, How Much is it?

We’re selling The Runner’s Guide for… absolutely nothing at all!

We’ve written this as a gift to the community that’s given us so much, first through our Kickstarter campaign, and then through fantastic reviews and support and word-of-mouth. You’re making it possible for us to do something we love, so we want to give something back to you.

View or download the PDF of The Runner’s Guide! That’s right: no mucking about, no DRM – you can print it out, copy and paste it, put it on your tablets, whatever you like.

What about the iBook, eh?

Of course, we spent extra time and effort making the multi-touch iBook look good, and so we feel it’s justified to charge… nah, only kidding, the iBook is also free!

Not only that, but it’s also optimised for the iPad 3’s Retina display with super-high resolution artwork and graphics.

The Runner’s Guide will be available from the iBooks Store for free soon, but if you have an iPad, you can download it directly to iBooks by just tapping this link (46MB).

Why We Made it

Remember those old games like Elite and Ultima where you’d get cloth maps and thick books and little gewgaws in the boxes – things that really added to the atmosphere of story and world? Whatever happened to them?

Two thing: the internet, and the cruel, cruel hand of games publishers. These days, it’s less obvious what you can give players when they’re just downloading a game instead of buying a box, and most publishers are only concerned about the bottom line, not making a novella about a certain Commander Jameson.

Call us old-fashioned, but there’s a lot to like from those days (not the loading times, though), so, because we’ve poured so much of ourselves into the story and characters and world, we wanted to extend that into a book. It just so happened that Apple’s iBooks Author software was announced around the time we were thinking of writing The Runner’s Guide, and so that’s why we also made a multi-touch book (plus Adrian wanted to play around with the software).

Please let us know what you think of the book, and whether it’s the sort of thing you’d like to see more of! And tell your friends about it!

Credits

The Runner’s Guide was written by Matt Wieteska, with additional writing by Adrian Hon, Alex Macmillan, Naomi Alderman, Estee Chan, and Richard Bell. Art and graphics are by Estee Chan, and layout and design by Adrian Hon.

Get The Runner’s Guide from Scribd or download it to your iPad!

Spring has sprung, and everyone (in the northern hemisphere) now has an extra hour of daylight to outrun zombies and collect ammo and sports bras!

To celebrate, we’re running a special half-price sale of Zombies, Run! for three days only, from Friday 6th to Sunday 8th. We aren’t going to repeat this any time soon, so if you’ve been waiting to buy or want to get it for a friend as a gift, then now’s the time!

We had our ‘launch’ party a couple of weeks ago, so we felt it’d be fun to show you some of the people and things that were shown there!

Clockwise from top left:

Limited edition badges made by Idil Sukan
Matt Wieteska, Sound Director
Adrian Hon, Co-Creator and Producer
Eleanor Rushton, the voice of Janine
A mystery slide… what could it be?!
Naomi Alderman, Co-Creator and Writer
Alex Macmillan, Lead Developer

Not in the photos – but no less important – are Estee Chan, Artist and Graphic Designer, and Richard Bell, Sound Engineer, and our other fantastic actors.

Photos © Idil Sukan.

All the News that’s Fit to Print

There’s been some fantastic press about Zombies, Run! in month since we launched – here are some highlights!

Channel 4 News in the UK interviewed our intrepid lead developer Alex Macmillan in his bedroom, playing some great audio from the game. The clip was also syndicated to various others networks like ABC and SBS in Australia, so you may have seen it there!

If you watch the end of the clip closely, you’ll notice something interesting in the background…

That’s right – Channel 4 had a zombie lurching around outside their studio, confirmed by presenter Cathy Newman:

Channel 4 – we salute you!

Other features were made by WSILTV, WSAV, NBC Chicago, and Fox News, plus others that I’m sure we’ve missed.

It’s not all about the video though – Zombies, Run! has been on a number of great podcasts like BoingBoing Gweek, where Michael Pusateri’s named us as his favourite app, with some nice chat with Matt Haughey (Metafilter founder and ZR Kickstarter backer), around 49:30 in.

This Week in Tech (TWiT) has also been very kind to us, with Zombies, Run! being Mac guru Leo Laporte’s Pick of the Week on the Macbreak podcast, and Tech News Today included a great video call-in from player Sean Palladino (around 32 min in).

Returning to the UK again, we’ve had a perfect storm of press in the broadsheets – not just reviewed but also featured on The Observer, plus recently stories in the Daily Telegraph, and the Independent.

Finally, we want to do a callout to the ever-awesome fuckyeahzombiesrun Tumblr and also the Reddit r/runner5 community – and everyone else who’s reviewed, tweeted, and spread the word about us!

Finally finally, we have a couple of hopefully pleasant surprises for you all this week, so stay tuned…

In other news, we went out to see The Hunger Games last Monday. Now, wouldn’t that be a great mission pack… (no, it’s not happening, but if you do know anyone there, well…)

Team ZR (Adrian on the treadmill, Alex running the ‘puters) was hard at work this morning gathering data to improve accelerometer mode.

The reason why we don’t have zombie chases in accelerometer mode yet is because it’s hard to reliably figure out how fast you’re running based on the motion detected by the accelerometer. For one thing, there are differences in how people hold their devices (on an armband, in their pocket, etc.) so we need to look at all the possibilities.

We’re hoping to have an experimental solution out soon, but to be totally honest, it’s not something that we think we’ll nail perfectly on our first try because it’s a tough problem, so we hope you can be a bit patient – but don’t worry, getting this working is one of our top priorities!

In other news, we’ll be posting here more often about our upcoming plans so you don’t need to keep checking Kickstarter/Reddit/Twitter/email etc. to see if we’ve said anything new or important!

And, appropriately enough, that is a box of sports bras in the foreground…!

Thanks to Sweatshop Clapham for letting us use their treadmill!

It’s official – since our launch, players of Zombies, Run! have spent over 20 years in total running away from zombies! At an average walking pace, that’s half a million miles: the distance to the Moon and back.

It’s quite a way to go to help the good folk of Abel Township, but we know the Runner 5s out there will always get the job done…

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Cat says to draw ourselves as either zombies or survivors. I wanted to depict pretty much what I was imagining while I was playing Zombies, Run! while walking Rascal during spring break. It was pretty cold half of the days and so I usually have to use my inhaler before I go out (cold air + exercise = asthma). (Also, no Zombies, Run! spoilers since I’m still mid-game.)

It’s Almost Time

The full story is on our Kickstarter page, but in short:

Barring any major disasters (e.g. asteroids, zombies, Apple, etc.) we are going to launch the iOS version before the end of this month. So, even if that means 29th February – and we hope it’s sooner – that’s just over two weeks.

Just imagine – two weeks until you too can be running for your life from zombies and saving humanity. It’s been a long journey, but we’re nearly there now! Also,

  • We are into full swing in production of the T-shirts, and they should be going out later this month.
  • We have also received all the posters, and they’ll be going out this month or next month.
  • Our celebrity voice casting is still on hold, but will resume again when the game has launched (partly because that’ll make it more likely for them to return our calls!)
  • We’re in the early stages of scripting the Couch to 5k and Interval Training add-ons.

Sanity Check

Richard Bell: office chat please
Richard Bell: sanity check
Naomi Alderman: you are probably still sane
Richard Bell: good
Richard Bell: thank you
Richard Bell: are you sure you don’t need me to make a dice roll?
Naomi Alderman: I’ve done that for you behind a screen
Richard Bell: ok, don’t need any stats?

Statistics: it works! These are the aggregate figures on how many of our Kickstarter backers have registered on our new ZombieLink website and have made ‘zombie groan’ noises after less than 24 hours of it being up. No doubt we’ll be getting more zombies mumbling at us this weekend…