State of the Township: October 2016

It’s been a while, hasn’t it? Our last State of the Township was at the end of 2015 – of course, we’ve introduced plenty of new features since then (like improved Training Plans, ZombieLink Social, and more), not to mention our book, audio drama, and board game, but we haven’t talked about the bigger picture. Most of that is because we’ve been so busy!

So here’s a quick overview of what’s happened with Zombies, Run! and Six to Start since then. We’ve blown way past three million downloads of Zombies, Run!, and we’re still seeing healthy numbers of new Runners 5 every day. We’ve massively improved the reliability of the apps and ZombieLink; we’re seeing far fewer bugs, crashes, and support tickets than ever before.

And as we’ve expanded the Zombies, Run! universe into books and audio dramas and Virtual Races (now with over 13,000 entrants in total!), we’ve continued the story with Season 5, which has been a real blast to write and record.

Having said that, we haven’t been able to do some of things we aimed to, like improving the base builder, implementing walk tracking and upgrading the 5k training app. There are two main reasons why we didn’t hit these targets: staffing changes and needing to devote more time to behind the scenes work.

Firstly, some developers left Six to Start in the past year. These changes took place on good terms (they still come to our games nights!), but they did lead to some slowdown as new developers need time to learn the ropes. The good news on this front is that we have now doubled our development team compared to the end of 2015, which means we can do much more as we move forward.

Secondly, we’ve been doing a lot of work behind the scenes. For example, we spent a lot more time than expected on bringing Zombies, Run! on iOS to Swift 3 so that it can fully support iOS 10. We’ve been doing similar things on Android for Nougat. While the fruits of this labour may not be obvious, the time we’ve spent now will mean a more stable, longer lasting Zombies, Run! in the future.

That behind the scenes work also includes a brand new project that is separate – but related – to Zombies, Run! It’s too early to talk about what that is, but it draws on everything we’ve learned in the past few years and takes it further ahead. Even better, the time we spend on building it will also directly improve Zombies, Run! itself. Intriguing, eh? We’ll have more to announce next year!

Next on Zombies, Run!

With that all said, I can talk about imminent new features for Zombies, Run!, including:

  • A completely new Apple Watch app, ready for WatchOS 3, with new readouts, notifications, and settings
  • A Run Progress Bar for iPhone, showing you just how far you are through a story or race mission (similar to Android’s progress bar)
  • “Milestones” – they’re a bit like Achievements, but way more fun 

Further down the line, we have plans for a complete mobile-first redesign of ZombieLink, along with some very neat social features. 

Looking Ahead into 2017

If there’s a single message I want to give you in this update, it’s this: other apps may come and go, but Zombies, Run! is here to stay. It’s thanks to you that that’s possible: every one of the tens of thousands of Pro Members out there, along with every single person who buys a T-shirt, book, poster, board game, and hoodie.

You make it possible for us to maintain and improve our amazing, beautiful running game for years to come. We weren’t able to do everything we wanted in 2016, but we’ve regrouped and we’re stronger than ever. Bring on 2017.

– Adrian Hon, CEO and Lead Designer at Six to Start

Don’t Miss Out: 48 Hours Left!

Our Board Game Kickstarter finishes soon!

Since we launched over 1800 people have given us their support and this is your last chance to join them. Our total’s now over £93,000, which is almost double our target. That means we’re already going to bring you a game that’s packed with thrilling audio story and full of zombie-escaping action to bring you and your friends together around the table.

back us on kickstarter

But every extra pound we raise lets us devote more time to making this game the absolute best it can be. As players of Zombies, Run! know, when we devote time to our games, great things happen. Backing now also means you’ll get this one-of-a-kind board gaming experience as cheaply as possible – pre-order and retail players won’t get such a great price!

back us on kickstarter

Want to know what the game’s like to play? Check out this fantastic preview from Thomas Deeny at Purple Pawn gaming. Thomas had some lovely comments and really does a fantastic job explaining the feeling of sitting down to play.

That’s not all – we were featured in Shut Up and Sit Down’s gaming news, with Paul Dean saying “This looks like a great adaptation [of Zombies, Run!]”. Thanks, Paul. We heartily agree

back us on kickstarter

Backing the game isn’t just about bringing the world of Zombies, Run! to your tabletop – it’s also a great way to support Six to Start and everything we do. From this board game to the virtual races or our fitness book, we’re working constantly to bring you new, exciting and rewarding experiences that you can share with your friends. We hope you’ll agree that’s worth getting behind.

back us on kickstarter

Limited Edition Halloween T-shirts!

Halloween is around the corner, Runner Five. Flaunt your zombie-evading, sports bra-collecting skills with this Halloween themed Zombies, Run! t-shirt that’s back by popular demand! 

We have athletic and tri-blend cotton shirts, and even a running bib design! The shirts are available in limited quantities only, so execute a McShell maneouvre and get yourself one (or a couple) quickly!


*If you’re in the US, order soon to receive by the 31st!

22 Days Later: Board Game Updates

Do I like this? 

Oh, yes.

– Thomas Deeny, Purple Pawn

This looks like a great adaptation!

– Paul Dean, Shut Up and Sit Down

Three weeks. 1700 backers. £87,000. Our board game Kickstarter has been progressing more rapidly than a team of Runners Five chasing a sports bra delivery van. 

Since we launched, we’ve released an extended gameplay video, received our first press preview, been featured in the games news on Shut Up and Sit Down, and announced our first set of Stretch Goals! Oh, yes – we’ve also been hard at work making the game! It’s been a hectic few weeks, but we’re really pleased with our progress so far. 

If you haven’t had a gander yet, head over to the Kickstarter project to find out more about why this board game is going to do for your table top what Zombies, Run! did for your running track. 

Final Season 5 Missions – M39 & M40!


Lace up for this week’s all-new Zombies, Run! missions! Follow Me, Follow You and The Room Where It Happens are available to play right now.

If you’re a Pro Member, you can download and play both missions immediately. Otherwise, you can use your free weekly unlock to get either one.

This brings our eventful Season Five to a close. It’s been a memorable one, and we hope you’ve found it as thrilling as we have! Share your thoughts and theories on these missions, and this season, here or on Twitter (@zombiesrungame).

And, as always, remember to stay safe out there.

The Way of All Flesh: Listen Now

What would you say if we told you we’d made a 90 minute audio drama, written by Naomi Alderman, starring the main Zombies, Run! cast, set during the early days of the zombie apocalypse – before Season 1? Pretty amazing, right?

And what if we told you that that audio drama, produced with Audible, will be available for your listening pleasure this month – and many of you will be able to listen for free?

Well, it’s true – all of it. It’s called The Way of All Flesh and it’s out now.

If you live in the US and you’re an Amazon Prime member or an Audible subscriber, you can listen for free via Audible Channels. If you aren’t a Prime member, you can still sign up to Audible for a free 30 day trial and get it that way!

Prime members can follow these easy steps (h/t tom_eldredge!):

  1. Download the Audible app
  2. Login with your Amazon user/password
  3. Tap “Browse all channels” (near the top)
  4. Tap “All channels” (at the top)
  5. Scroll to the bottom, to “Zombies Run: The Way of All Flesh”
  6. Tap “+” to “follow” (easier to find next time)

Don’t live in the US? You can buy the audio drama from iTunes or Audible, just by searching for “The Way of All Flesh”.

We’re really excited to hear what you think!

S5 M37 & M38 Released

Get your dancing/running shoes on for this week’s all-new Zombies, Run! missions! Nothing But Love and Get The Party Started are available to play right now. These are the penultimate missions of Season 5, before next week’s Missions 39 & 40 round off the season!

If you’re a Pro Member, you can download and play both missions immediately. Otherwise, you can use your free weekly unlock to get either one.

As always, please let us know what you think!